The most important part of a content marketing strategy is identifying and setting specific goals. Unless you know the purpose that your content is going to serve, it is just a random piece of information without much value. Just like setting targets for any other aspect of business, well-defined and measurable objectives are essential for judging the efficiency of your content.
Etology Launches Japanese Ad Exchange Network AdButterfly.com
New Japan Ad-Engine Aligns With Asian Powerhouses CGM Marketing and Technorati Japan to Launch Advertising 2.0 Exchange Network
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NEW YORK, NY--(Marketwire - November 5, 2007) - Ad:Tech -- Etology, a global leader in "do it yourself" online advertising currently delivering one billion advertisements per day worldwide, today announced the launch of AdButterfly, a Japanese online ad exchange network. By internationally mobilizing their online ad-exchange platform for AdButterfly, Etology is able to provide a focused advertising marketplace for user-generated websites in Japan. With a strong focus on blogs, along with their strategic partnership with CGM, AdButterfly is primed to progressively advance "self-serve" advertising in Japan. AdButterfly's alliance with Technorati Japan further maximizes their innovative platform with a tag-focused engine that utilizes content keywords and ad targets. AdButterfly empowers site owners to determine market value for their ad space, set the price and sell directly to advertisers. AdButterfly's transparent 'tag-vertising' effectively delivers a high-impact open marketplace for sellers and advertisers to focus-deliver in target markets with a higher ROI.
"Ad Butterfly is a first-of-its kind ad marketplace that puts the advertisers and the bloggers in touch with each other on equal footing and adds genuine context and respect to a relationship that has suffered in modern advertising. We're really looking forward to testing it in the Japan market and set a standard for authentic conversational marketing worldwide," said Joi Ito, Venture Capitalist, Entrepreneur and Board Member, Technorati.
"With AdButterfly we have effectively created a democratic marketplace for Japanese consumers to sell their ad-spaces in a user-driven venue to a robust advertising community seeking to reach a wide-variety of niche Asian markets
Digital Marketing School is a professional institute that provides you training in content optimization and content optimization techniques to enhance your social media presence.
Digital Marketing School is a professional institute that provides you training in content optimization and content optimization techniques to enhance your social media presence.
Digital Marketing School is a professional institute that provides you training in content optimization and content optimization techniques to enhance your social media presence.
Digital Marketing School provides you training in trends in digital and online marketing. Learn about the smart tools of digital marketing, content management, community management, profile management and analytics.
Digital Marketing School provides you training in trends in digital and online marketing. Learn about the smart tools of digital marketing, content management, community management, profile management and analytics.
The art of storytelling plays a major role in effective content marketing. Have you ever wondered why some advertisements left a deep impact on you? Or, is there any connection between your choice of a product and its advertisement? Every company is selling its products through storytelling, and we love stories, don't we? To understand the importance of storytelling, we don't have to dig so much into our past to understand the storytelling's powerful effects on a person's heart and mind. Just go back slightly in your past and remember how we used to ask to hear the same stories again and again from our parents in childhood.
Good quality content is essential for communicating your products and services and generating business. It is therefore essential to have contents which are effective and help convert business ideas into revenue. Following certain practices and principles, this objective can be achieved.
With your video made and uploaded to your host, its time to start syndicating the content you've just created. But before we syndicate, we'll need to first repurpose that content into a couple of different formats.
With your video made and uploaded to your host, its time to start syndicating the content you've just created. But before we syndicate, we'll need to first repurpose that content into a couple of different formats.
How To Harness Google's Universal Search
In this article I discuss how Content Marketing really works and explain how you can take one thing and turn it into four.
How To Harness Google's Universal Search
In this article I discuss how Content Marketing really works and explain how you can take one thing and turn it into four.
Web server system can refer to either the hardware (the computer) or the software (the computer application) that helps to deliver content that can be accessed through the Internet.
"In order to wrestle that attention away from your competitors and back to you, a reason needs to be given.
This is where the Content you create and broadcast becomes your weapon of choice."
"In order to wrestle that attention away from your competitors and back to you, a reason needs to be given.
This is where the Content you create and broadcast becomes your weapon of choice."
In this globalized world, where every business needs proper planning, organizing and networking around the world, your business might need a makeover. The project management tools and platforms enable you to conduct your day to day business quite easily.
"Growth hacking is the creative use of low cost methods to recruit a small base of enthusiastic customers as unpaid Ambassadors to fuel buzz about their product."
"Growth hacking is the creative use of low cost methods to recruit a small base of enthusiastic customers as unpaid Ambassadors to fuel buzz about their product."
The market of online videos is getting bigger and wider everyday.
These days we can watch videos about anything on the internet. A large number of sites hold contents that can be viewed like Youtube, MyspaceTv, Yahoo Video, and more.
Becoming easier and faster to access the internet, we can make our own videos and post them easily on websites. In other words, streaming videos has become increasingly easier.
Do you know that you can also post videos in VK - the Russian Facebook? Yes - as you guessed it by now - VK, the social giant, can also be used for marketing your videos.
In order to make VKontakte a viable source of income, you need to generate a regular stream of content that will attract subscribers. And of course - you need the subscribers anyway.
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